Smackeys BBQ

Great food created with passion and awesome service.

We assisted Smackey’s BBQ grow their digital footprint and increase brand awareness.


Web Development






November, 2019

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Smackey’s BBQ was created to serve high quality food made with passion and topped with awesome service. The focus was to create a informational site with a full easy to read, customizable menu on the landing page. 

They will use the power of social media and referrals to sell their products & needed a way to retain the customer information for future marketing. Email marketing and boosted post were used to raise brand awareness and create campaigns to sell products and catering services.

Smackeys BBQ

The Solution.

We Brand Culture implemented a digital strategy that will get Smackey’s BBQ off the ground quickly and establish a strong branding effort from day one of launch.

Smackeys BBQ

Web Dev consisted of event landing pages leading up to launch day. Photography included product photos and event photography for social media content. Social Media Marketing plan included consistent branding effort via instagram influencers and organic content generation.

The Activity.

We Brand Culture worked with Smackey’s BBQ to ensure that the website was not missing out on any conversion opportunities. PPC campaigns helped to increase traffic volume and as result the volume of inquiries have grown.

We Brand Culture offered advice and guidance on creating effective content marketing including email campaigns designed for specific sectors of the target audience and Instagram content tailored for people seeking their services.

Smackeys BBQ

The Results.

Smackey’s BBQ successfully launched their website and had a successful soft launch during their pop up launch and continue to grow using their social plat forms and word of mouth. We Brand Culture continues to consult and work alongside Smackey’s BBQ on its digital marketing and key messaging across its website and social platforms, offering best practice consultancy advice on conversion optimization and content offering. Smackey’s BBQ are now established as a leading catering business and a viable alternative to the traditional providers.

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