High quality footwear and apparel to young professionals
Check out how we assisted Prolific Official launch their online boutique.
Prolific Official was created to provide high quality footwear and apparel to young professionals at competitive prices. The focus was to create a E-commerce site with a secure, reliable shopping cart that allows easy customization.
They will use the power of social media to sell their products & needed a way to retain the customer information for future marketing. Email marketing and boosted post were used to raise brand awareness and create campaigns to sell products during holidays and special occasions.
We Brand Culture implemented a digital strategy that will get Prolific Official off the ground quickly and establish a strong branding effort from day one of launch.
Web Dev consisted of creating the main store page and other event landing pages leading up to launch day. Photography included look book photoshoot, product photos and event photography for social media content. Social Media Marketing plan included consistent branding effort via instagram influencers and organic content generation.
We Brand Culture worked with Prolific Official to ensure that the website was not missing out on any conversion opportunities. PPC campaigns helped to increase traffic volume and as result the volume of enquiries have grown.
We Brand Culture offered advice and guidance on creating effective content marketing including email campaigns designed for specific sectors of the target audience and Instagram content tailored for individual professionals and stakeholders.
Prolific Official successfully launched their website and had a successful soft launch during their pop up launch and continue to grow using their social plat forms and word of mouth. We Brand Culture continues to consult and work alongside Prolific Official on its digital marketing and key messaging across its website and social platforms, offering best practice consultancy advice on conversion optimization and content offering. Prolific Official are now established as a leading shoe business and a viable alternative to the traditional providers.
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