Heart and Soles
Heart and Soles

Charitable program bringing awareness to the community and providing footwear for those in need.

Check out how we assisted Heart & Soles establish their digital foot print for their non-profit.

Expertise

Web Development

Digital Strategy

Photography

Videography

Social Media Marketing

Platforms

Web

Instagram

 

Completed

June, 2019

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Introduction.

Heart and Soles is a charitable program powered by Gracious & Tenacious, Inc. a 501(c)(3) organization, our focus is to bring awareness to philanthropy in our community and to provide footwear for those in need.

They will use the power of social media to raise awareness about their cause. Email marketing and boosted post were used to raise brand awareness and create campaigns to accept donations during holidays and special occasions.

Heart and Soles

The Solution.

We Brand Culture implemented a digital strategy and marketing efforts that will get Heart and Soles off the ground quickly and establish a strong branding effort from day one of launch.

Heart and Soles

Web Dev consisted of creating the main  page and other event landing pages leading up to launch day. Photography included event photography for social media content. Social Media Marketing plan included consistent branding effort via instagram influencers and organic content generation.

The Activity.

We Brand Culture worked with Heart and Soles to ensure that the website was not missing out on any donation opportunities. PPC campaigns helped to increase traffic volume and as result the volume of inquires and donation opportunities have grown.

We Brand Culture offered advice and guidance on creating effective content marketing including email campaigns designed for specific sectors of the target audience and Instagram content tailored for individual professionals and stakeholders.

HS

The Results.

Heart and Soles successfully launched their website and had a successful sneaker ball event and continue to grow using their social plat forms and word of mouth. We Brand Culture continues to consult and work alongside Heart and Soles on its digital marketing and key messaging across its website and social platforms, offering best practice consultancy advice on conversion optimization and content offering. Heart and Soles are now established as a leading non-profit in the Central Arkansas and surrounding areas.

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