First thing you should consider when creating marketing material for your brand is logo design. This can be a challenging issue since it needs to speak to what your business represents and should leave an impression on potential clients who see it. Logos are the main face of your business and logo design must speak to current and future marketing and branding needs. This means carefully thinking about how it will be seen across different platforms such as mobile, online, banners, invites, business cards and more. Adaptable design must be taken very seriously from the start to ensure you won’t need to redesign or re-brand in the future.

Beyond logo design, there are many other visual elements of your company branding that require you to strike the correct tone so as to attain maximum recognition. The theme that's used on your website , how well this matches your print design is important. Layout and style across all of your media has to be of similar consistently top quality and have a unique style which instantly evokes your brand.

When people are reading a brochure or catalog produced by your business, they have to be ready to pick it up on any page and know from the look which brand they are reading about. Form functionality has to be considered on an in-depth level to keep up the correct balance. Ensuring that each platform is used to its full potential, making your brand image stick in people’s minds.